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  • Writer's pictureMark W. Boslett

Branding Increases the Value of your Business

Are you preparing to sell your business or have plans to someday? If so, you should consider how your business's branding appears to a potential buyer.

Buyers want a business with a strong, strategic and easy-to-use branding system already in place; a business that is ready to run with. An unorganized brand can create confusion and stress for a potential buyer, and a lack of branding can leave potential buyers unable to understand and connect with your business.

What is Branding?

Branding creates a reputation for your company – an identity that's recognized by other customers and investors. This helps to ensure that when the time comes to sell your business, your potential buyers truly know what they’re investing in.

Your brand is more than a logo, a color palette or a typographic system – it's everything you do and say! Your brand is the face of your business; it defines what people think and feel about you. Here are just a few reasons why branding could be the key to selling your company for a maximum profit. Your brand...

  • Develops your Reputation

  • Establishes Credibility and Professionalism

  • Generates Word-of-Mouth Marketing

  • Creates Genuine Connections with your Target Audience

  • Demonstrates Long-Term Sustainability

How do I Prepare my Branding for Potential Buyers?

The key to a strong brand is consistency and documentation. Make sure that all of your brand's elements are labeled, organized, in the correct file formats, and that any usage rules and best practices are clearly documented.

A branding agency or designer can be incredibly helpful to assist you in preparing your brand for selling your business.

How Should I get Started?

Don't wait! The biggest mistake business owners make is waiting right up until they're ready to sell their business to consider the impact of their branding on the selling process.

Start here with our FREE business assessment! It’s 22 questions, takes about 15 minutes to fill out, and produces a 12-page report that takes a broader view of your business into account (more than just the numbers).


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